AudioThe audio of a digital media project can either make or break its effectiveness. Appealing, purposeful sound can take productions to the next level, while inappropriate or out of place audio can take away from the overall success. Knowledge and skills in audio production can be used in a wide variety of industry settings - a few of which we will get to practice in this unit. You will start out by editing spoken word and adding special effects to create persuasive radio advertisements. Then you will use your creativeness to produce an original music track and create a complete music album with a group of your peers. Finally, you will add sound effects and background music to an otherwise silent video to help bring it to life.
Attractive and descriptive audio can also make or break any type of digital media production. It is used in a large variety of real-world environments, from creating radio voice-over advertisements to producing original music tracks. In any situation, audio helps establish moods, attract listeners, and please the ear. In order to create effective audio productions, it is important to learn proper creating and editing techniques, as well as establish technical information like equipment recognition and common file type characteristics. This unit should be very useful and applicable, and also fun and motivating.The audio editor we will be using to create our audio productions is GarageBand. It is a free Apple® product that comes pre-loaded on newly purchased Macs. It uses a timeline-based layout that offers an extensive built-in music library, waveform view editing, and a large variety of pre-determined audio filters. The interface and tool terminology of GarageBand closely resembles the type of controls and editing techniques that professionals would use when mixing and recording industry-standard audio productions.
Audio:Presentation 1https://www.lee.k12.nc.us/cms/lib/NC01001912/Centricity/domain/651/pshop powerpoints/audio presentations/dm_105.01_p_overview_audio.pdfPresentation 2:https://www.lee.k12.nc.us/cms/lib/NC01001912/Centricity/domain/651/pshop powerpoints/audio presentations/dm_105.02_p_audio_procedures.pdf
A lavalier microphone or lavalier (or lav or lapel mic) is a small electret or dynamic microphone used for television, theatre, and public speaking applications, in order to allow hands-free operation. They are most commonly provided with small clips for attaching to collars, ties, or other clothing. The cord may be hidden by clothes and either run to a radio frequency transmitter or a pocket-sized digital audio recorder kept in a pocket or clipped to a belt (for mobile work), or directly to the mixer (for stationary applications).
These miniature microphones are often supplied with a choice of push-on grilles of differing lengths that provide gentle high-frequency boost by forming a resonant cavity. A peak of approximately 6 dB at 6-8 kHz is considered beneficial for compensating loss of clarity when chest-mounted, as is a peak of a few decibels at 10–15 kHz when mounted in the hair above the forehead. This method of boosting high frequencies does not worsen noise performance, as electronic equalization would do.*Billy Bob Commercial Editing ProjectSometimes it is easy to forget that audio production is not only recording and editing music tracks, but also includes editing spoken word. This type of skill is used to create audio books, recording voice-overs for commercials and movies, and especially to produce radio broadcasts and advertisements.In this project, you will edit a raw voice recording to match a script. Your client is Billy Bob's Auto Warehouse. You have his original recording (as you will see, Mr. Billy Bob is not so good at recording a commercial) and the written script of what the radio commercial should say exactly. As you learn how to cut and splice clips in GarageBand, arrange Billy Bob's recording in the correct order. When you have matched the script, add sound effects and background music to make the production appealing and persuasive. Remember to match the script exactly!
InstructionsScript:https://www.lee.k12.nc.us/cms/lib/NC01001912/Centricity/domain/651/pshop powerpoints/flash presentations/billy bob/Billy Bob car commercial script.pdfAudio to cut:https://www.lee.k12.nc.us/cms/lib/NC01001912/Centricity/domain/651/pshop powerpoints/flash presentations/billy bob/Billy Bobs Auto.mp3Mr. Frye's example:http://lee.schoolwires.net/cms/lib/NC01001912/Centricity/domain/651/pshop powerpoints/flash presentations/billy bob/carcom.mp3Tips:*Create a song in GaragebandThe GarageBand software has an extensive built-in library of music loops that can be selected and assembled to produce an attractive, professional sounding song track. It also has the ability to record music from an instrument and add all types of special effects and sound equalization.
Created a song for a sample:https://www.lee.k12.nc.us/cms/lib/NC01001912/Centricity/domain/651/pshop powerpoints/flash presentations/billy bob/3 Os-Disco-Techno-Banjo.mp3Make your own song...five minute minimum...have fun.WE WILL CRITIQUE SONGS ALOUD!*Monster truck commercialNow that you have learned a few basic tools and features of GarageBand, you will apply that knowledge in this project. As you may notice when listening to the radio, the advertisements incorporate special track effects like echo and reverb to help grab attention and persuade the audience.In this project, you will learn how to add special effects to the tracks of audio in GarageBand, as well as further incorporate sound effects and background music to help your radio advertisements sound appealing and persuasive. Your client is Dorton Arena in Raleigh, NC. They are hosting a monster truck rally and Sesame Street wrestling match (fun for adults and children!). You have been given a raw recording of the commercial, a voice-over from Elmo talking trash to Big Bird, and a sound effect or two. You have also been provided with the final script of the commercial.
Tutorial:https://www.lee.k12.nc.us/cms/lib/NC01001912/Centricity/domain/651/pshop powerpoints/flash presentations/monster truck/Monster Truck Project Directions.pdfScript:www.lee.k12.nc.us/cms/lib/NC01001912/Centricity/domain/651/pshop powerpoints/flash presentations/monster truck/Monster Truck Scripts.pdf
Elmo:https://www.lee.k12.nc.us/cms/lib/NC01001912/Centricity/domain/651/pshop powerpoints/flash presentations/monster truck/elmo.mp3Explosion:https://www.lee.k12.nc.us/cms/lib/NC01001912/Centricity/domain/651/pshop powerpoints/flash presentations/monster truck/explosion.mp3Edit & add Elmo & Explosions:*Public ServiceCreate a video promoting public service: clean school (throw trash away, etc.), join clubs, help others, anything motivational.
*Foley projecthttps://www.lee.k12.nc.us/cms/lib/NC01001912/Centricity/domain/651/pshop powerpoints/audio presentations/Foley sounds project/foley_artist_sounds.pdfhttps://www.lee.k12.nc.us/cms/lib/NC01001912/Centricity/domain/651/pshop powerpoints/audio presentations/Foley sounds project/gb_video_export.pdfhttps://www.lee.k12.nc.us/cms/lib/NC01001912/Centricity/domain/651/pshop powerpoints/audio presentations/Foley sounds project/foley_artist_video.mp4https://www.lee.k12.nc.us/cms/lib/NC01001912/Centricity/domain/651/pshop powerpoints/audio presentations/Foley sounds project/airplane.mp3